What Makes a Business Successful? 4 Common Qualities

Running a successful business is difficult, with statistics showing that 50% of new businesses fail within the first five years. There are a lot of risks that go into starting your own business. Your reputation, skillset, and finances can be on the line if your business does not succeed. 

Learning what makes a business successful can be difficult, especially when you are starting. In this brief article, you will learn tips on how to improve your business and how it can avoid being a statistic. 

What Makes a Business Successful

There are many proven ways that a business can not only survive, but thrive. Finding what works for your business might not look the same for everyone, but by following the same basic principles you can see growth and success.


One of the lessons successful companies have learned over the past two years is flexibility. In the wake of COVID-19, many companies made major adjustments to sustain their business and keep everything running smoothly. This was most prevalent with remote work, but it does apply to other aspects of the business as well.

When your company is in the early stages, you will find that some things you do might not work out as well as you planned, and in some cases, you will face failure

Short Term Goals

Having small, attainable goals for your business can help you when it seems like you’re going nowhere. Some companies will have broad, overarching goals without steps to attaining them, such as “Be the best in the industry.” However, without small, easily attainable goals, these businesses won’t meet those goals.

Short-term goals help you plan and strategize ways to improve and grow your business. An example could be as simple as hiring an employee to handle certain tasks.

Good Marketing

A common thread for a successful business is good marketing. Whether your company is Business-to-Customer or Business-to-Business, you need marketing. Consumers need to know that your business exists and that you offer a product they need. 

Marketing your business can be as simple as social media ads, as complex as an email campaign, or anything in between. There are several ways to market your business, and there are many agencies that can help you achieve your marketing goals and help your business succeed.

Customer Service

Taking care of your customers is ultimately what makes a business successful. If a company does not value the customer who uses your product, that consumer will likely find another business that offers the same product or service.

One of the best ways to improve customer service for your employees is through call recording. This helps keep you and your employees accountable to ensure you are treating your customers with the highest level of service. 

Your Business Can Succeed

Many factors can determine the success of your business. However, what makes a business successful is up to you and what you put into it. Your company does not need to become a negative statistic. By following these common qualities you can avoid that and your business can grow and thrive. 

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