Did you know that in 2022, video content accounts for 82% of all internet traffic? That’s a pretty staggering statistic, and it shows just how important video marketing is becoming.
If you’re not already using video as part of your marketing strategy, now is the time to start.
But before you start creating videos, you need to know the latest video marketing trends. This way, you can make sure your videos are fresh and up-to-date.
So, without further ado, here are the latest video marketing trends that you should implement today:
Animated Explainer Videos
Animation has always been popular in marketing, and for good reason. Animated videos are attention-grabbing, eye-catching, and easy to digest.
Plus, they’re highly shareable, which means they can help you reach a wider audience.
Animated explainer videos are the perfect way to introduce your brand or explain a complex concept in a simple, engaging way.
Live Video Streaming
Live video streaming is one of the most popular video marketing trends right now. And it’s not hard to see why.
Live video is authentic, unedited, and gives your audience a behind-the-scenes look at your brand. It’s a great way to build hype around a product launch or event.
If you’re not sure how to get started with live video, try doing a live Q&A or tutorial. This is a great way to engage with your audience and give them valuable information in real-time.
Rise of 360-Degree Video Experiences
360-degree video is a relatively new technology, but it’s quickly gaining popularity in video marketing.
360-degree video allows your audience to feel like they are part of the action. They can look around and see everything that’s happening, which makes for a more immersive experience.
This video format is perfect for product demonstrations or virtual tours. And since it’s still new, using 360-degree video will help you stand out from your competitors.
Personalized Video Content
People love feeling like they are the center of attention. So, by personalizing your video content, you’re more likely to capture your audience’s attention and keep them engaged.
There are a few different ways you can personalize your video content. You can use data from your website to create targeted video ads. Or, you can use customer testimonials and reviews to create social proof videos.
You can even use video marketing software to add a personal touch to your video greeting cards. Whatever you do, make sure your video feels like it’s made just for them.
Rise of Shoppable Video
As e-commerce continues to grow, so does the demand for shoppable video. Shoppable video is a type of video content that allows viewers to purchase products directly from the video.
This is a great way to increase conversions and sales. Plus, it’s an interactive and engaging way to show off your products.
These videos are common on social media, but you can also use them on your website or in email marketing campaigns.
Potential customers don’t need to conduct separate searches to find your product. Instead, they can just click on the product in the video and be taken to your website to make a purchase.
If you’re not sure how to get started with shoppable videos, try using product demonstration videos or customer testimonials.
Long Form Video Storytelling
People love a good story. And when it comes to marketing, storytelling is one of the most powerful tools you have.
Storytelling videos are a great way to connect with your audience on an emotional level. They can also help you build brand awareness and trust.
Plus, they’re highly shareable, which means they can help you reach a wider audience.
To create a storytelling video, start by brainstorming ideas that would be both interesting and relevant to your brand. Once you have an idea, craft a script and then start filming.
Remember, the key to a great storytelling video is authenticity. So, don’t try to force anything. Just let the story flow naturally.
Vlogging Will Get More Popular
Vlogging is a type of video content similar to a blog post. But instead of writing, vloggers use video to communicate with their audience.
There are several reasons why vlogging is popular. First, it’s more personal than written blog posts or articles. When you watch a vlog, you feel like you know the person.
Second, vlogging is more engaging than other types of content. People are more likely to watch a video than read an article or blog post.
Finally, vlogging is easy to do. You don’t need any special equipment or skills. All you need is a camera and a microphone.
If you’re not already vlogging, now is the time to start. It’s one of the best ways to connect with your audience and build relationships.
Social Media Video Advertising
Social media video advertising is one of the most effective ways to reach your target audience. And with platforms like Facebook, TikTok, and Instagram, it’s easy to create and post videos.
When creating social media video ads, keep them short, sweet, and to the point. People are scrolling through their feed, and they don’t have time to watch a long video.
Instead, focus on creating videos that are around 30 seconds or less. And make sure your videos are creative and engaging. If you can do those things, you’ll be able to capture people’s attention and get them interested in your product or service.
In addition, you must time your social media video ads correctly. You don’t want to post them when people are busy or not paying attention. Instead, try to post during slow times or when you know people will be on their phones.
Read here to know when to add video content to your social media account.
The Latest Video Marketing Trends to Follow
The marketing industry is constantly changing. And as a marketer, it’s your job to stay on top of the latest trends.
By implementing the latest video marketing trends, you’ll be able to reach more people and achieve your business goals. So, what are you waiting for? Start creating killer content today!
That wraps up our blog post on the latest video marketing trends. Be sure to check back soon for more great content like this. Thanks for reading!
