Are your product displays getting the attention they deserve? Window displays influence up to 24% of purchases even in the digital age.
Getting your display right is what makes all the difference.
Keep reading for a quick overview of product display ideas that work.
Classic and Modern Product Display Ideas that Drive Sales
Well-designed product displays are made to do two things: attract new customers to your store, and drive product sales. Presentation matters, and it’s what makes the difference between a sale and an unsatisfied customer.
Draw the Eye With Lighting
No retail display would be complete without lighting.
A classic approach is to use spotlights to highlight individual products. This technique is particularly effective when you have a large number of products on display, as it can help customers focus on the items that are most relevant.
Backlights add a sense of depth and drama, and glass display cases add a sense of flair.
A modern approach to lighting is to use color-changing LED lights. These lights can be programmed to change colors, creating an eye-catching display that is sure to grab the customer’s attention. You can also use these lights to highlight specific products or create a specific mood in your store.
Get Hands-On
Customers who can interact with your products are more likely to become buyers.
One of the most effective ways to increase sales is to let customers interact with your products. This is especially true for products that customers may not be familiar with or may not fully understand.
One classic approach to hands-on displays is to create a demonstration area. For example, if you sell kitchen appliances, you could set up a cooking station where customers can see the appliances in action. This allows customers to see how the product works and how it can benefit them.
Cross Merchandise
Cross-merchandising is the practice of displaying complementary products together. This technique is effective because it encourages customers to buy multiple items.
Themed displays are a great example. If you sell outdoor gear, you could create a display that features camping equipment, hiking boots, and backpacks. This allows customers to see how the products work together and encourages them to buy multiple items.
Don’t Neglect Your Window Displays
The first thing that customers see when they approach your store is what’s in your windows.
A well-designed window display can be the difference between a customer walking in or passing by. It’s the first interaction many high street stores have with their customers, so the products should be eye-catching.
Use appropriate lighting to highlight the products and create a warm and inviting atmosphere. Consider creating a theme for your display to make it more interesting and engaging.
Make Use of Color and Contrast
Color is powerful when used the right way.
Complementary colors create a striking visual display that captures the attention – while contrasting colors help displays to stand out. For instance, pairing lime green accessories with a bold, red dress creates an eye-catching contrast.
Consider any of the following:
- Placing brightly colored products against neutral backgrounds
- Using changing color palettes throughout your store
- Matching colors to the season
- Highlighting specific products with contrast
Sell Your Merchandise the Right Way
Use these product display ideas to sell more products and boost business. Make use of color, lighting, glass displays, and contrast and you’ll be on your way to a better business year in no time.
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