On average, Americans go out 5.9 times a week. With so many fabulous dishes and cuisines to explore, there’s a lot to love. Diners have a huge variety of options, and you need to wow them from the moment they sit down.
This is why the restaurant menu board is so crucial. A well-designed menu can make or break the experience. You don’t want disgruntled diners even before they start eating.
In this guide, we’ll cover how to be a graphic designer for a restaurant business. Keep reading to learn what to do.
Clarity and Simplicity
One of the main principles when designing a restaurant menu board is clarity. You want the menu to be legible and easy to understand at a glance. This means using big, bold fonts that can be read reasonably far.
Whether it’s a digital menu board or a traditional one, you want to structure and organize it logically. Use categories or sections to simplify it for the customer.
The restaurant business will want you to keep it as simple as the graphic designer. Don’t clutter it when unnecessary information. Focus on displaying the essentials like the dish, a brief description, and price. Customers will appreciate a clean and uncluttered design because they’ll be able to easily navigate it.
Visual Hierarchy
As the graphic designer for the restaurant menu board, pay attention to visual hierarchy too. Guide customers’ attention to highlight key elements.
Take advantage of size, color, and typography to create a clear visual hierarchy. For example, make the dish names bigger and bolder than the descriptions and prices. Contrast colors to make important information pop out.
This will make it a lot easier for staff too when they use the restaurant pager system to communicate from the front of the house to the back of the house.
Use images to help the customer visualize dishes. Be careful not to go overboard though as it can clutter up the restaurant menu board. Choose a few visually striking images for the best-selling or signature dishes.
Branding and Consistency
You want the restaurant menu board to be consistent with the branding of the restaurant business. This means being consistent with the design, color scheme, and typography.
Incorporate your brand logo and brand elements in the digital signage display to reinforce brand recognition and recall.
Your branding will also extend into the language and tone in menu descriptions. You want the style to match your brand’s personality.
Design the Right Restaurant Menu Board
Designing a restaurant menu board is essential for any restaurant business. The right graphic designer can captivate customers and boost sales.
Stick to the areas we discussed in this article and you can’t go wrong. Focus on the essentials as well as making it visually appealing. Customers will love you for it.
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