CBD has become a big business over the last few years. Experts predict the market will continue to grow at a rate of over 30 percent for the next five years.
Like many other entrepreneurs, you’re excited to get in on the action in the CBD market. With such a positive outlook, though, you know you’re going to have plenty of competition. These tips will help you sell and promote CBD wellness products more effectively.
Discover Your Niche
The first step to creating a successful CBD business is to discover your target audience. Who are you selling to, and why should they buy your products?
Selling CBD oil to pet owners is much different than selling CBD gummies to young adults. Pet owners are likely worried about their pets. Young adults may want to know about how CBD will help with their anxiety.
Older adults may want to learn about the potential health benefits of CBD for a chronic condition. Younger adults may be interested in CBD wellness products for skincare.
Others still will be interested in DIY CBD wellness. If you sell feminized hemp seeds, this could be your target market.
Develop a Holistic CBD Wellness Marketing Strategy
Once you’ve discovered your target market, it’s time to focus on CBD marketing. There are many different channels you can leverage to raise awareness of your brand and products.
The channels you choose should always consider where you’re most likely to find your audience. Instagram is very popular with young women. Facebook is more popular with older adults.
Keep in mind that many platforms restrict CBD advertising. Facebook and Amazon don’t want to advertise CBD. Google has been beta testing advertising for the CBD industry.
Your marketing strategy should cover more than just one kind of marketing activity. Instagram might be your best bet, but you should include native and paid advertising.
You may also want to create a vlog, and you’ll need to have a great website too. SEO is also important.
Don’t forget about options like influencer marketing or even guerilla marketing. Discover ways to maximize your budget and be creative.
Work on Your Brand Identity
If you want to stand out in the crowd, you’ll need to make sure you develop a brand identity. Knowing your target audience and what they value can help you develop your identity.
Your marketing activities will take cues from your identity. Be sure to create brand identity documents to inform your strategy. A strong voice will unite your social media posts and your blog content, as well as make you more recognizable to your potential customers.
Take Advantage of Technology
Finally, don’t forget to take advantage of the technology at your fingertips. Programmatic advertising can help you automate ad buys and reach more people. Email marketing is easier when you have the right tools behind you.
Technology can also help you learn more about your audience. In turn, you can develop better marketing campaigns that will reach more of the people interested in your products. This, in turn, will help you close more deals and turn people into happy customers.
Watch Your Business Grow
The CBD wellness industry is booming, and you’re ready to take advantage of it. These tips will help you build a better marketing strategy, so you can find the people who want to buy from you.
Looking for more tips about building a great business and getting the word out? Check back here for all the latest and stay on top of the trends.