How to Get Into the Marijuana Industry: 7 Tips for Beginners

If you’ve ever been interested in starting a marijuana business, look no further.

In recent years, cannabis has been legalized in several states, so more and more people are wanting to start a business. Although cannabis business can be one of the most profitable businesses, many people don’t know how to get into the marijuana industry

Several regulations make starting a cannabis business different from starting another type of business. You have to do extensive planning, which this guide will help you with.

Read on to learn everything you need to know about entering the marijuana industry.

1. Look Into Insurance and Licenses

One of the first things you’ll need to do when entering the marijuana industry is look into insurance. A site like the NCRMA offers a variety of insurance plans for those that have cannabis-related businesses because the laws are much different than most industries.

When looking for insurance, you’ll want to find a plan that covers both you and your employees. It’s also wise to have coverage on your property in case something happens. Depending on what kind of products you’re offering, there’s a chance your property could suffer damage during accidents.

You’ll also need to get a business license, which essentially lets the government know that your business is safe and legal. Without a business license, you run the risk of getting heavily fined and having your income garnished.

2. Decide What Products You’ll Offer

The next thing you’ll need to do is decide what kind of products you’ll offer. No cannabis business is equal, so you must find a way to set yourself apart.

When entering the cannabis industry, there are 2 main routes you can go with:


Dispensaries are what most people think of when they think of a cannabis business. These are stores in which you can sell cannabis and cannabis products. Marijuana is typically grown within the dispensary, so you’d have to hire people that know a lot about it.

Should you decide to open a dispensary, you’ll have to ensure that your employees are certified budtenders. Budtenders are those that understand how to properly produce marijuana. Having certified budtenders will also make selling products to customers easier because they’ll know what they’re talking about.


A headshop is similar to a dispensary but it doesn’t sell cannabis. These are shops that only sell smoking accessories, not necessarily related to marijuana. You can sell things like bongs, rolling papers, lighters, etc.

Starting a headshop is much easier than opening a dispensary because the main thing you have to do is purchase the products. After finding a distributor, you can buy products in wholesale and start selling them within your store.

3. Choose a Location

Starting a marijuana business will require you to choose a location that will help you make your mark. You don’t want to start in an area where nobody passes through, and you want to ensure that you’re in a legal state if you’re selling marijuana.

There are several states that have legal marijuana, so you’ll need to go to one of those if you want to start a dispensary. Although a state may have legal marijuana, you’ll want to ensure there’s a market for it.

For example, a state like Colorado would be great to open a dispensary in because it’s a state that’s known for its cannabis culture. Keep in mind that the market may be oversaturated with dispensaries, so you might have to work harder to get your feet off the ground.

4. Build a Website

You can’t get into the marijuana industry if you don’t build a website. This is where customers will go to view your products and learn more about your business. If you didn’t have a website, it’d be nearly impossible for anyone to find your business.

One of the main reasons to build a website is to sell products from it. Instead of customers having to visit your local store, they can purchase a product online and have it shipped to their home. This allows you to increase your clientele because you won’t be limited to local customers.

5. Advertise on Social Media

Just like building a website, advertising on social media will be essential to the success of your marijuana business. There are over 3.2 billion active users on social media, so it’s a lot easier to advertise to your target audience.

You can choose from a variety of filters, such as the age group, gender, and location of your target audience. As they’re scrolling through their feeds, your ads will show up. Having a website will make your ads better because it gives viewers something to redirect to.

If you were to post nothing but local posters and billboards, the likelihood that you’d get customers is almost zero. Social media will be the key to your marketing plan, you just need to start thinking of what kind of advertisements you’ll make.

Now You Know How to Get Into the Marijuana Industry

The marijuana industry is one of the most profitable ones, especially after its legalization across several states. As the plant is legalized in more areas, you’ll start earning more income because more people will have access to your products.

Whether you want to open a dispensary or headshop, understanding how to get into the marijuana industry will make the process a lot simpler. You’re already off to a great start by researching how, all you need to do now is create your plan by using this guide.

Browse our articles to learn more about starting a business.

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