Creating a unique brand identity will help you stand out from your competitors. Creative marketing can help you create a solid brand identity. Here is where custom-branded products and promotional items come in.
Items like custom rubber badges are cheap and have a solid ROI. Quality promotional products will leave a lasting impression on your clients. These branded items can also help foster the relationship between your customers and the brand.
In this guide, we explore the step-by-step process of designing custom rubber badges for your business.
Focus on the Design
Before you start the design process, it is vital to have a clear understanding of your brand identity. Create a vision board and list the details of what you want the badges to look like. You can draw inspiration from sites like Pinterest where people share designs of promotional products.
The goal here is to curate a design that will leave a lasting impression on your customers. You can seek professional help from a product designer. The designer will help you work on the user experience side of things and choose colours and fonts that complement your brand.
Soft PVC vs. Silicone Rubber
Quality materials will improve the durability of your custom rubber badges. You have the option of using either silicone rubber or soft PVC. Both are quality materials and share a few similarities.
Soft PVC badges are cheaper to produce than silicone ones. However, silicone badges come out on top if you want an eco-friendlier product. Some people also say that silicone is softer and feels better on the skin.
The differences aren’t huge and will depend on your budget. You can ask for more input from a professional rubber badge manufacturer near you.
Consider Size and Shape
The shape and size of your rubber badges will depend on your design. However, you have to consider functionality and cost of production. We recommend selecting a size that is both visually impactful and practical. Big badges will look out of place while small ones may go under the radar, giving you zero brand visibility.
The shape should complement the design of your badge. You can choose to go with regular shapes or irregular designs cut around your brand’s logo. Just ensure that everything fits well and that the logo and business name are visible.
Colours play a significant role in brand recognition. Moreover, explore different finish options, such as matte or glossy, to enhance the overall aesthetic appeal of your badges.
Find a Badge Manufacturer
A quick search on the internet will lead you to the best badge manufacturers near you. However, you have to ensure that you find the best manufacturer without overspending. Visit the manufacturer’s website and read testimonials from past clients for more insights.
Also, look at their product catalogue and some of the brands they have worked with. Having big brands as part of their client list is a sign of affordability and quality. Ensure that the manufacturer uses high-quality materials and adheres to industry standards for production.
Request for quotes from multiple manufacturers and choose the best within your budget. Read the contract terms before signing the deal. Focus more on the delivery times, shipping fees, and refunds. Implement a quality control process to inspect the rubber badges for any defects before distribution.
Summing Up
Custom rubber badges can be a creative way of marketing your business and products. Unlike modern modes of marketing, you get full creative control, and you can involve your customers and employees. The tips shared in this guide will help you make quality rubber badges that will leave a lasting impression on your clients.
