One of the top six reasons that new businesses fail is poor marketing. You need to be constantly working on new and innovative marketing strategies if you want to rise above your competition.
But how can you both follow trends and disrupt the status quo so you can stand out?
Disruptive marketing might be the answer. Sure, it’s nothing new, but it’s how more business owners are changing up the marketing game.
Not sure how it works? Let’s talk about it! Read on to learn all about building a disruptive digital marketing strategy.
What Is Disruptive Marketing?
Disruptive marketing is a type of marketing that goes outside of the norm. Marketers use “out of the box” tactics to intrigue and attract potential customers and clients.
Traditional marketing strategies still have a place for most businesses, but disruptive marketing adds something new to the mix. For a successful disruptive marketing campaign, a business needs to rethink its brand from the ground up.
Disruptive marketing focuses on an audience’s emotions and experience instead of just a hard sell. You can talk to any good B2B content marketing agency to help you get a grasp on how to sell “to” customers instead of “at” them.
How Can You Implement Disruptive Marketing?
Does this sound confusing? At first, even savvy marketers struggle to understand disruptive advertising. How is it different from what you’re already doing? The truth is that you might already be using disruptive marketing tactics without knowing!
Here are a few ways that you can implement it more intentionally.
Use Humor
Using humor is a great way to dip your toes into disruptive marketing. It won’t work in every industry, but as long as there’s some room for fun, it’s an effective strategy.
This doesn’t mean that you have to come up with unique jokes. Even an amusing scenario is enough to be disruptive.
Use Progressive Insurance as an example. They create fun and unique scripts with recognizable characters that keep the attention of viewers despite selling a mundane product.
Be Unexpected
You have to do something surprising to be disruptive. What would be the last thing that someone would expect from your business? Try doing that.
For example, take a look at Denny’s Twitter account. Instead of being a conventional “professional” account, they’ve turned it into somewhat of a quirky meme account. This is jarring, but it’s effective because it’s so unique.
Stay Relevant (But Innovative)
You need to keep following trends if you want to be disruptive, but you should be making them your own. For example: social trends.
Did you notice that a lot of fashion and beauty brands started using more “unique” and unretouched models when the body positive movement started? They were disrupting the status quo.
This was an effective marketing strategy because it matched what audiences wanted and still allowed them to stand out.
Have You Tried Disruptive Marketing Yet?
If you’re not already using disruptive marketing, what are you waiting for? It’s a great way to freshen up your advertising strategy and reach new audiences. Don’t miss out!
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