SEO is one of the best free advertising methods on the internet, letting you provide valuable information to your users while also letting your website appear higher on the search engine page. You need to make sure to use both content and technical SEO to get the most out of your website.
So what is content SEO vs technical SEO, and what are the differences between the two? Read on to learn more about these two types of SEO.
What is Content SEO?
Content SEO is the optimization of content to increase its visibility on search engines and improve its search engine ranking. This includes making sure that the content is
- readable
- relevant
- optimized for relevancy
Objective
Content SEO focuses on making sure the language and content resonate with search engine algorithms and Google’s indexing criteria.
Component
Content SEO involves developing titles, headings, meta descriptions, and other meta tags. It also involves optimizing content, such as
- blog posts
- articles
- product and service pages
- videos for organic search
Pros and Cons
Content SEO strengths include providing valuable information to users and utilizing keywords to reach desired audiences. On the downside, it can be less efficient and take longer for results.
What is Technical SEO?
Technical SEO is the optimization of a website or web page from a technical standpoint. This involves making sure that the website is:
- secure
- optimized for speed and performance
- accessible to users
Objective
Technical SEO aims to ensure that the website is technically optimized with proper technical SEO implementation.
Component
It requires analyzing page structure, navigation, indexation, sitemaps, crawling, redirects, and more. Technical SEO helps search engines better understand the structure and content of a website, which in turn helps improve rankings.
Pros and Cons
Technical SEO boosts site speeds, improves security, and facilitates easy indexing. Unfortunately, technical SEO can be more challenging, as it requires an understanding of how search engines work, and can also be costly and time-consuming.
When to Use Content SEO vs Technical SEO
When integrating SEO into your online marketing strategy, it is important to determine when both of these strategies need to be incorporated. If the website has low-quality content that is poorly optimized, then the content SEO strategy needs to be heavily incorporated.
On the other hand, if the website has quality content but is lacking in technical optimization such as page loading speed, website security, etc., then it is recommended to focus on the technical SEO strategy. It is important to properly identify which strategy or strategies your website needs in order to effectively reach desired results.
For example, if you are a practicing chiropractor, a chiropractic SEO strategy should be in place.
Demystifying the Power of SEO
The difference between content SEO vs technical SEO is clear. Content SEO serves to engage and convert customers, while technical SEO streamlines websites for easier indexing by search engine algorithms. Content SEO should be the foundation for any SEO strategy, supported by technical SEO. To optimize your website for both content and technical SEO, contact a certified SEO specialist today!
Check out our other blog posts for more business tech tips and advice.
