Are you making mistakes with your signage right now?
We’ve all been there: you’re entering your workplace for the day, and you just want to put your head down and get to work. However, you notice something by the door: it’s another common business signage mistake.
If so, you need to read on to find out what they are and how to resolve them. Keep reading to learn more!
1. Poorly Placed Signage
Proper placement of signs is key in helping customers find their way in stores, factories, and other business areas, as well as showcasing important messages or promotions.
To avoid this, businesses must create custom outdoor business signs that are positioned correctly and clearly, in order to maximize their visibility for customers and make sure their message can be received properly.
2. Faulty Fonts & Color Choice
Faulty fonts and color choices can be one of the most common mistakes when it comes to business signage. Poor font choices can send the wrong message and can cause a business to appear unprofessional and untrustworthy.
When it comes to fonts, it is important to choose the correct one that is legible and easy to read from a distance. Font styles such as script-style business signage fonts can be difficult to read from far away.
3. Sloppy Sign Design & Construction
Sloppy sign design and construction are common mistakes that businesses make when creating signage for their establishments. Poorly made signs can have a negative effect on customers and can have a major impact on the success of a business.
The best way to avoid sloppy sign design and construction mistakes is to make sure that the sign is crafted using quality business signage materials, manufactured with precision, and designed to be aesthetically pleasing.
4. Advertising Too Much
Business signage mistakes can be costly and, depending on the mistakes made, even hinder businesses from taking off, as they could be advertising too much and not leaving enough room for essential content.
Advertising too much on signage can make them seem cluttered, and busy, which can drive away potential customers as opposed to drawing them in. To avoid this mistake, it’s important to limit the amount of information included on signage and to focus on essential things that will help the customer engage, such as product information and a call to action.
5. Ignoring ADA Compliance
One of the most common business signage mistakes when it comes to ADA compliance is not making sure signage is visible to people with disabilities. This includes not providing signs that are large enough and at an appropriate height so they can be easily read by a variety of people, regardless of disability status.
Accessibility should also be considered when it comes to font size and contrast, color, finish, and mounting methods. Additionally, tactile surfaces must adhere to ADA requirements. If tactile information is offered, including braille and raised letters.
6. Unclear Messaging
Common business signage mistakes with unclear messaging are more common than expected. Signs should be simple, direct, and clear to help customers, clients, and employees understand what a company wishes to convey.
Many business signs might add too much detail or let too much white space resulting in people not being able to see the whole message.
Explore These Common Business Signage Mistakes
Business planning for signage is an essential piece of the marketing puzzle that when done correctly, can lead to positive results. Always be aware of these common business signage mistakes such as formatting, lighting, placement, and compliance regulations.
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