It takes over five impressions before consumers become aware of your brand. Meanwhile, about 59% of people choose brands they already recognize. Without brand awareness and recognition, you’ll miss the chance to gain loyal customers.
Here are three easy tips you can use when marketing a brand. With these tips, you can reach more customers and set your business up to grow.
Start developing a brand awareness marketing campaign with these tips today!
1. Maintain Brand Consistency
Presenting a brand consistently across all platforms can increase revenue by up to 23%. That includes your product packaging, website, social media posts, and promotional materials. You can read more on product packaging here.
If you want to start marketing a brand effectively, take a look at your brand guidelines.
Your brand guidelines outline your:
- Mission statement
- Vision statement
- Logo
- Color palette
- Font styles
- Imagery styles
- Voice
- Tone
- Personality
Make sure to maintain brand consistency across every platform when marketing online. Otherwise, you could confuse customers. They might think you’re showing them two different businesses.
Brand consistency will help awareness and recognition grow. In time, consumers will begin to recognize your brand materials on site. You’ll have an easier time remaining top of mind with your target audience.
Remaining top of mind will ensure consumers think of your brand first the next time they need your offerings.
2. Use Omnichannel Strategies
An omnichannel marketing strategy will allow you to reach consumers at multiple touchpoints. An omnichannel experience can help you create a cohesive buying experience. Consumers will have an easier time recognizing your brand as well.
Use different traditional and digital marketing strategies. For example, you can use search engine optimization (SEO) and content marketing. SEO will help your website rank higher on search engines.
Higher rankings can help you generate website traffic and brand awareness.
Try pay-per-click (PPC) ads in addition to print materials. PPC ads can appear on social media platforms, search engines, and other sites.
You can also create eye-catching flyers, mailers, and brochures.
3. Analyze and Adjust
Marketing a brand isn’t a one-and-done process. Once you develop a marketing campaign, make sure to track the results from your efforts. Determine which strategies are helping you generate results.
Track key performance indicators like foot traffic, website traffic, social media mentions, leads, and sales.
Then, use your data to make informed changes to your marketing strategy. For example, you can use A/B testing for your ads or email marketing. Optimizing your campaigns can help you generate more results in the future.
Boost Brand Awareness: 3 Tips for Marketing a Brand With Ease
A strong brand awareness marketing campaign can help your business grow. Make sure to use these three tips when marketing a brand. In time, your brand might even become a household name.
Set your business up for lasting success with these brand awareness marketing tips today!
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