Did you know that 73 percent of Americans prefer being contacted by a brand directly when it comes to marketing? They especially prefer direct mail marketing, as they’re able to read the advertisements at a time that best suits them.
With so many different marketing strategies being used these days, it’s easy to assume that the direct approach is dead. That’s definitely not the case, though. Read on to learn about some of the best forms of direct marketing you ought to use to promote your business.
What Is Direct Marketing?
Direct marketing is one of those things that a lot of people have heard of, but many of them have trouble coming up with a clear direct marketing definition. In simplest terms, direct marketing is all about reaching out to a customer directly to promote products or services. Instead of a middle man, you deliver your advertisements straight to them and let them decide whether or not they want to make a purchase.
Most Effective Forms of Direct Marketing
There are several different forms of direct marketing that businesses can utilize. The following are some of the most well-known and most effective:
Direct Mail Marketing
When most people think about direct marketing, the first type that comes to mind is direct mail advertising. Direct mail advertising delivers advertisements (often with coupons or announcements about special discounts) right to shoppers’ mailboxes.
Catalogs aren’t quite as popular as they once were, but they’re still a viable option that any direct marketing company can help you create. If you have a large number of products that you offer or want to get people interested in seasonal finds, sending out catalogs a few times per year can be a great way to get people interested in what you’re selling.
Kiosk marketing is a great way to blend the worlds of online and in-person shopping. Some stores, such as Eddie Bauer, place computer kiosks on the premises to allow for easy online shopping. If an item you want isn’t available in the store, you can use the kiosk to access a larger collection of items and make a purchase to be delivered to your home (or to the store for you to pick up).
Internet marketing is perhaps the most popular form of direct marketing that businesses are using these days. With internet marketing, there are lots of ways to create ads that are geared toward a very specific audience. It is also very affordable for businesses of all sizes and is a good way to meet people where they likely already are (shopping or engaging in other activities online).
Try These Direct Marketing Strategies Today
As you can see, there are many different forms of direct marketing that you can use to get people interested in your business. Now that you know more about these different options, do you know which one you want to use first?
Keep the information outlined above in mind and you’ll have a much easier time making the right marketing decisions for your business. Check out some of the other marketing-related articles on our site as well to continue learning about ways to promote your products or services.