There are close to 32 million small businesses in the United States, evidence of the intense competition that all businesses face in the marketplace. In order to position your business ahead of the competition, an effective digital marketing plan is essential.
Digital marketing refers to marketing efforts that take place online. Given that 93 percent of American adults use the internet today, your business’s online presence has never been so important.
In this blog post, we will share four small business digital marketing tips that you should implement.
1. Improve Your Website’s Offering
Think of your business’s website as an extra employee, one that works 24 hours per day and never takes a holiday. When properly utilized, it can be the most effective element of your digital marketing plan. However, if it is outdated, it can be more of a hindrance than a help.
Studies have found that online users rate a website within just 0.05 seconds of logging on. Clearly, aesthetics are important when it comes to forming an opinion about a website (and, by extension, the business itself). Also pay close attention to functionality, speed, calls-to-action, and make sure that your site works properly on mobiles and tablets.
2. Pay Attention to SEO
When your website is properly optimized for search engines, it is more likely that your target audience will be able to find it when they make searches. You can improve your SEO in many ways, including:
- Keyword optimization
- Create a Google My Business listing
- Improve your site’s backend
- Build links
- Write high-quality content
- Improve user experience
- Optimize for voice search
Click here to learn more about local SEO and get effective digital marketing advice.
3. Create Short-Form Video Content
One of the biggest digital marketing trends in 2022 is going to be short-form video content. Social media sites such as TikTok have demonstrated their appeal and highlighted how people prefer short, snappy videos. Your business can reach a willing audience with high-quality short-form videos.
You can also utilize live streaming to make your brand more approachable to the public and allow a higher level of interaction than traditional video content.
4. Get Friendly With Social Media
Almost three-quarters of Americans use social media in 2022. For small businesses, this represents an enormous opportunity to boost brand awareness, advertise affordably, and increase market reach.
Having an active social media presence helps to humanize your brand. This makes it more approachable to the public and helps to create a rapport with people. It’s also a means to provide instant customer support and be proactive in having an open conversation with people.
Small Business Digital Marketing Tips You Need to Use
The above digital marketing tips will allow your business to make the most of its online presence. By incorporating these into your digital marketing campaign, you can grow your brand and increase sales.
Like this blog post on small business digital marketing? Be sure to check out our other informative articles on a wide range of interesting topics.